Haloscan icon

Haloscan

Haloscan is a powerful SEO analysis tool that provides insights into keyword rankings, domain metrics, and related searches.

Overview

This node operation "Get Keyword's Site Structure" in the Keyword Explorer resource analyzes relationships between keywords and groups them based on shared statistics and common URLs in search engine results pages (SERPs). It supports both single keyword and bulk keyword inputs, allowing users to explore how keywords are interconnected within a site's structure. This is useful for SEO professionals and marketers to understand keyword clusters, optimize content strategy, and improve site architecture based on keyword relationships.

Use Case Examples

  1. Analyzing a single keyword to find related keyword groups based on shared top URLs in SERPs.
  2. Bulk processing of multiple keywords to identify clusters and site structure patterns automatically or manually.
  3. Adjusting granularity and grouping mode to control the size and number of keyword groups for detailed SEO analysis.

Properties

Name Meaning
Keyword Requested keyword to analyze site structure for; ignored if bulk keywords are provided.
Keywords Array of keywords for bulk site structure analysis; must contain at least 50 keywords.
Granularity Controls the grouping granularity; low values create fewer larger groups, high values create many smaller groups. Ignored if mode is manual.
Manual Common 10 In manual mode, minimum number of common URLs in top 10 SERP results for two keywords to be grouped together.
Manual Common 100 In manual mode, minimum number of common URLs in top 100 SERP results for two keywords to be grouped together.
Mode Defines grouping strategy: 'multi' for automatic hierarchical grouping based on multiple data sources, 'manual' for grouping based on shared URLs in SERP top 10 and top 100.
Multipartite Modes Data sources used to build the multipartite graph for grouping; ignored if mode is not 'multi'.
Neighbours Sample Max Size Maximum number of returned results when requesting a single keyword; between 10 and 2000.
Neighbours Sources Strategies used to find neighbours for a single keyword; ignored if bulk keywords are used.
Exact Match Whether to strictly match the seed keyword including accents, punctuation, case, and special characters.

Output

JSON

  • data - The response data containing the keyword site structure analysis results, including grouped keywords and their relationships.

Dependencies

  • Requires an API key credential for Haloscan API access.

Troubleshooting

  • Ensure that when using bulk keywords, the array contains at least 50 keywords to avoid errors.
  • If using manual mode, verify that 'manual_common_10' and 'manual_common_100' parameters are set appropriately to get meaningful groups.
  • Check API key credentials and network connectivity if requests fail or return authentication errors.
  • Adjust 'granularity' and 'mode' parameters if the grouping results are too coarse or too fine for your needs.

Links

Discussion