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LATE

Schedule and manage social media posts across multiple platforms with LATE - the professional social media management platform supporting Twitter/X, Instagram, Facebook, LinkedIn, TikTok, YouTube, and Threads

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Overview

This node enables users to create social media posts across multiple platforms using the LATE social media management platform. It supports scheduling posts for future publication, immediate publishing, or saving drafts. The node is useful for social media managers and marketers who want to automate posting workflows on platforms like Twitter/X, Instagram, Facebook, LinkedIn, TikTok, YouTube, and Threads from a single interface.

Practical examples:

  • Scheduling a promotional post to go live simultaneously on Twitter, LinkedIn, and Instagram at a specific time.
  • Publishing an urgent announcement immediately across all connected social accounts.
  • Saving a draft post to review and edit later before publishing.

Properties

Name Meaning
Content The main text content of your post, used across all selected platforms. Supports emojis and hashtags. Note platform-specific character limits (e.g., Twitter: 280, LinkedIn: 3000).
Platforms An array specifying which platforms to post to, each with a platform name and account ID. Supported platforms include twitter, instagram, facebook, linkedin, tiktok, youtube, and threads. Account IDs must be obtained separately.
Scheduled For Date and time when the post should be published. Leave empty to publish immediately. Must be a future date/time.
Timezone Timezone for the scheduled post, e.g., "America/New_York". Defaults to UTC if not specified. Ensures accurate scheduling across different time zones.
Publish Now Boolean flag to publish the post immediately, ignoring any scheduled time.
Is Draft Boolean flag to save the post as a draft instead of publishing or scheduling. Drafts do not count toward upload limits and can be edited later.
Visibility Who can see the post. Options are Public (visible to everyone), Private (only followers/connections), and Unlisted (not shown in public feeds but accessible via direct link). Platform support for these options varies.
Tags Array of tags/keywords for the post, primarily used by YouTube for search optimization. Limited to about 15 tags and 500 characters total.
Media Items Array of media files (images, videos, GIFs) to attach to the post. Files must be uploaded beforehand, and their URLs provided here. Supports files up to 5GB each.
Platform Specific Data Advanced settings specific to individual platforms, such as TikTok privacy options, Instagram story types, Twitter thread items, or YouTube first comments. Nested inside each platform's data object.

Output

The node outputs JSON data representing the result of the post creation request. This typically includes confirmation details such as post IDs, status, timestamps, and any error messages if applicable.

If media files are involved, the output may reference uploaded media URLs or identifiers but does not output binary data directly.

Dependencies

  • Requires an API key credential for authenticating with the LATE platform's API.
  • The node communicates with the LATE API endpoint at https://getlate.dev/api/v1.
  • Users must have valid social media accounts linked within LATE to obtain account IDs for posting.
  • Media files must be uploaded separately via the 'Media > Upload' operation before attaching them to posts.

Troubleshooting

  • Scheduling errors: Ensure the 'Scheduled For' date/time is in the future and correctly formatted. Incorrect timezone settings may cause unexpected publish times.
  • Missing or invalid account IDs: Verify that account IDs used in the 'Platforms' array are correct and correspond to linked social accounts.
  • Unsupported visibility options: Some platforms may not support all visibility settings; in such cases, platform defaults apply.
  • Media upload issues: Confirm media files are uploaded successfully and URLs are valid before attaching them.
  • API authentication failures: Check that the API key credential is configured properly and has necessary permissions.
  • Character limit exceeded: Be mindful of platform-specific content length limits to avoid rejection.

Links and References

  • LATE Social Media Management Platform
  • Platform-specific posting guidelines (Twitter, Instagram, Facebook, LinkedIn, TikTok, YouTube, Threads) - consult respective official documentation for content limits and visibility options.

Discussion