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Use the Matomo API

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Overview

This node integrates with the Matomo API to perform various analytics operations. Specifically, for the Funnel resource and the Get Goal Funnel operation, it retrieves funnel data related to a specific goal for a given site. This is useful for analyzing user conversion paths and understanding how visitors progress through defined funnel steps towards a goal. Practical applications include tracking e-commerce checkout funnels, lead generation processes, or any multi-step user journey to optimize conversion rates.

Use Case Examples

  1. Retrieve funnel data for a specific goal to analyze drop-off points in an e-commerce checkout process.
  2. Fetch goal funnel metrics to evaluate the effectiveness of a marketing campaign funnel.

Properties

Name Meaning
Query Parameters Collection of optional parameters to customize the API request, such as site ID, date range, goal ID, and other filters relevant to the funnel data retrieval.

Output

JSON

  • json - The JSON response from the Matomo API containing the goal funnel data, including funnel steps, conversion rates, and related metrics.

Dependencies

  • Requires Matomo API credentials including domain URL and authentication token.

Troubleshooting

  • Ensure that the Matomo domain and authentication token credentials are correctly configured; missing credentials will cause errors.
  • Verify that the query parameters include valid site and goal identifiers to avoid empty or error responses.
  • Check network connectivity to the Matomo instance to prevent request failures.
  • If the API returns an error, review the error message for details on invalid parameters or permissions issues.

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