Overview

This node integrates with the Matomo API to perform various analytics and management operations. Specifically, for the 'Multi Channel Conversion Attribution' resource and the 'Get Channel Attribution' operation, it fetches channel attribution data for a specified site and period. This is useful for analyzing how different marketing channels contribute to conversions, helping marketers optimize their campaigns and understand customer journeys.

Use Case Examples

1. A marketing analyst wants to retrieve channel attribution data for their website to understand which channels drive the most conversions over the last month.
2. A digital marketing team uses this node to automate fetching multi-channel attribution reports to integrate with their BI tools for further analysis.

Properties

Output

JSON

• json - The JSON response from the Matomo API containing the requested channel attribution data.

Dependencies

• Requires Matomo API credentials including domain URL and authentication token.

Troubleshooting

• Ensure that the Matomo domain URL and authentication token are correctly configured in the node credentials; missing or incorrect credentials will cause authentication errors.
• Verify that the query parameters are correctly formatted and valid for the Matomo API method being called; invalid parameters may result in API errors or empty responses.
• Check network connectivity to the Matomo server to avoid request timeouts or connection errors.
• If the API response is empty or unexpected, confirm that the site ID and date range parameters correspond to existing data in Matomo.

Links

• Matomo Reporting API Documentation - Official documentation for Matomo's Reporting API, detailing available methods and parameters.
• Matomo Multi-Channel Conversion Attribution - Overview and guide on using Matomo's multi-channel conversion attribution features.