Overview

This node interacts with the Matomo API to retrieve or manipulate data related to sales funnels for a specified site. It is designed to fetch sales funnel data, which helps in analyzing the conversion paths and sales performance on a website. This node is useful for marketers, analysts, and website owners who want to understand user behavior through sales funnels and optimize their sales processes. For example, it can be used to get detailed sales funnel metrics for a site to identify drop-off points and improve conversion rates.

Use Case Examples

1. Retrieve sales funnel data for a specific website to analyze user conversion paths.
2. Fetch sales funnel metrics to monitor the effectiveness of marketing campaigns and sales strategies.

Properties

Output

JSON

• data - The JSON response from the Matomo API containing sales funnel data for the specified site and query parameters

Dependencies

• Matomo API credentials (domain and auth token)

Troubleshooting

• Ensure that the Matomo API credentials (domain and auth token) are correctly configured and provided, as missing credentials will cause the node to throw an error.
• Verify that the query parameters are correctly formatted and valid for the Matomo API to avoid request errors.
• Check the API method and resource names to ensure they match the supported operations; unknown resources or operations will cause errors.
• If the API response is empty or returns a 204 status, verify that the site ID and other parameters are correct and that data exists for the requested period.